Interview // Michaela Jefferson looks at the behavioural science behind panic buying and how the media makes it worse – but could turn things around without sacrificing eyeballs.
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Partner content: JICMAIL has today released a free whitepaper and checklist for applying previously unavailable mail interaction data to the marketing mix modelling process.
Marketing intelligence and programmatic media business MiQ has been named the best overall media owner to work with in the latest IPA Digital Media Owner Survey.
The social and economic impact of the COVID-19 pandemic is producing some significant changes in consumer behaviour, new research shows, including notable growth in media consumption.
News UK’s influencer marketing agency The Fifth has appointed Sam Coleman as commercial director, leading day-to-day commercial strategy and sales operations.
Just like the live events, the themes focus on the future of media and advertising – from gaming to out-of-home, or publishing to TV – and will deliver a non-stop 14-day digital experience.
As the coronavirus pandemic keeps millions of people stuck at home, Global and Bauer have seen a boost in their digital listening figures.
At £5.99, Disney+ undercuts rivals – it could also be the perfect babysitter for isolating families. Here, experts share their views on the latest SVOD player.
ITV said it would continue efforts to cut costs, expecting to reduce its programme budget by at least £100m.
As well as up-weighting the volumes of copies to functioning retailers, as of Monday publisher ESI Media will begin distributing copies directly to people’s houses in 26 neighbourhoods in Zone Two and Three.