More Industry News articles

In the first of two special features, experts from across the media and advertising sectors reveal their blueprints for a more prosperous 2019.

For the third consecutive month, both the daily and Sunday national newspaper markets have recorded period on period (PoP) declines, down -0.6% and -1.3%, respectively.

In her new role, Utzschneider will focus on broadening the mandate of IAS, leading expansion into new global markets and pushing into new advancements such as OTT and audio.

Jenni Prout picks her top five digital marketing themes from last month’s MAD//Fest, gleaned from brands including Monzo, Uber, Missguided and Deliveroo

Nick Manning, Bob Wootton and Brian Jacobs share their views on WPP’s mission to turn the beleaguered holding company into a “creative transformation” business.

Addressable and targeted television advertising is on the rise, and whilst it’s clear how the tech can assist planners in reaching their target audiences, can it help to boost creativity too?

After eight years at Channel 4, Dan Brooke has today announced that he will be stepping down as both chief marketing & communications officer, and board champion for inclusion & diversity.

WPP has today published its hotly anticipated strategic review, with CEO Mark Read announcing a mission to turn the beleaguered holding company into a “creative transformation” business.

Brian Lesser, the former CEO of GroupM in North America, has said media agencies are unable to do their best work because the contracts that they have with advertisers rely too much on simply driving down costs.

Tom Green is the current host of KISS’ evening show, having joined in 2017, whilst Daisy Maskell is new to KISS having landed her first TV role as a host on 4Music’s flagship programme, Trending Live just earlier this year.