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Sir Martin Sorrell has said his new venture S4 Capital will be defined by speed and a test-and-learn “loop” style marketing as the ex-WPP boss labelled tent-pole campaigns old fashioned.

Mediatel spoke to four UK marketing leaders who successfully launched their business in the US to find out what drove the decision, the lessons they learned and the advice they’d give to other agencies planning to cross the pond.

The managing director of Mediacom Manchester, Nicola Marsh, has been selected as the new chair of Manchester’s NABS hub.

Now entering its second year PAMCo is able to show year-on-year (YoY) data for the first time on all publisher platforms – covering smartphones, tablets, desktop and print.

The latest cross-platform audience figures for UK newsbrands show a general growth in readership – although there were numerous declines in both print and tablet readership across the market.

Demonstrating the growing strength of the UK’s ad industry, the AA has published the sector’s first-ever exports tracker, showing international trade in UK advertising services reached £6.9 billion in 2017.

BARB, the TV audience measurement system, is failing to keep up with the demands of the marketplace as agencies and advertisers shift investment to follow eyeballs, the CEO of Publicis Media Exchange has said.

Oliver Lewis, founder and managing director of the independent agency, told Mediatel that News UK was keen to future-proof its business by investing in a rapidly evolving media sector.

NBCUniversal and Sky, both now owned by Comcast, are unifying their advanced advertising capabilities under the AdSmart brand in what is the first joint advertising initiative since Comcast acquired Sky.

Independent agency AMS Media Group has launched in Leeds as it looks to grow its business outside of London.