S4 Capital has said it will initially focus upon three areas: developing a global digital content platform; digital media buying; and first-party data fuelling digital media planning and creative ideas.
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Industry bosses have been warned without agreed standards out-of-home will be bogged down by needless complexity at a time when it was seeking to grow its share of market through investment in digital screens.
In her new role, Carley will lead the association’s TV & Video strategy, helping to drive industry change on key advertiser issues within the TV, video and wider media landscape.
Dame Cilla Snowball, group chairman and CEO of AMV BBDO, discusses her personal experience of prejudice in the workplace, what she makes of the current controversy at JWT, and what it means to be a Dame.
Corporate in-housing will continue to demonstrate rapid growth say industry experts, as brands are increasingly looking to assume control over their own data in the supply chain.
Experts have warned it will be another two years before the online world’s brand safety issues are resolved as they outlined new solutions to a growing industry problem.
Since becoming a fully-fledged bank a year ago, Monzo has become the UK’s fastest growing bank with a billion pound valuation. Here, its marketing boss explains the strategy behind the success.
Facebook is still winning share of audio-visual advertising, TV remains flat and print media continues to shrink according to the latest forecasts from the investment wing of WPP.
40% of consumers expect to upgrade their homes to connected products, but experts warn that it will be an ‘overwhelming’ transition
Following the 2018 Publishers Conference, Mediatel presents the key take-outs, coupled with the remaining challenges to tackle in 2019.