Should we pause to consider whether the decline of the humble billboard is actually good for advertisers? Primesight, Exterion, ISBA and Kinetic look at the problem.
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Behavioural agency Total Media Group has launched a new consultancy, aiming to use behavioural science and bespoke technology tools to solve business challenges for clients.
Future of Brands Sydney provoked a frank debate about whether the agency model is broken. The best agencies may be clean but are still impacted by the transparency sins of others.
JICWEBS oversees the independent development of good practice and standards for digital ad trading. Here, its new CEO, Jules Kendrick, explains why self-regulation will only work if everyone in adland plays their part.
February may have had its hottest day on record this year, but it was a considerably cooler month for newspaper circulation – all markets recorded declines and no title was able to record any period-on-period (PoP) growth.
The Advertising Association (AA) has appointed Philippa Brown, CEO of Omnicom Media Group UK, as its new chair and board member. Meanwhile outgoing chair James Murphy will move into the newly-created role of exports champion.
Cindy Rose OBE is to join the board of WPP as a non-executive director as the holding company seeks to boost its tech credentials.
The station, set to launch on April 5, will form part of the Hits Radio Network alongside Hits Radio and Greatest Hits Radio.
The former head of MediaCom Beyond Advertising (MBA), Tom Curtis, has been promoted to executive creative director, a role newly-created to drive creative-first campaigns for clients.
The UK’s commercial broadcasters say they are even willing to pitch together for clients as bosses at Channel 4, ITV and Sky build resources to get senior sales and strategy staff into client boardrooms.