John Carroll discusses the major measurement issues facing worldwide markets – including a look at the gaps in media measurement and the future role of Joint Industry Currencies.
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ITV has confirmed that it and the BBC have now signed an agreement to launch their joint online streaming service, BritBox, in the UK during the fourth quarter of this year.
Advertising helps sell stuff, but selling stuff is an environmental catastrophe. So how can the marketing industry play a part in tackling climate change?
The daily market had another tough month, with only two titles bucking the overall downward circulation trend. The Financial Times performed best, increasing by 3.8% in June.
Reach Plc, publisher of newsbrands including the Mirror and the Daily Express, has confirmed that it is in the early stages of discussions to buy “certain assets” of JPI Media.
The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year. Here, media and advertising experts discuss the findings.
The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.
A hugely popular figure in the media and advertising sectors, McArthur was nicknamed the ‘Dundee Exocet’ in recognition of his formidable yet highly effective nature.
Mykim Chikli will be responsible for accelerating the growth of the performance marketing agency and building a strong leadership team.
The project is a collaboration with Facebook, who Lewis began legal proceedings against after his own image was used by criminals on the social network.