Speaking to MediaTel this morning, Andy Marshall of Future Publishing outlined the company’s latest venture, MTB Pro, a new bike magazine to be launched into Future’s biking portfolio joining Mountain Biking UK.The monthly magazine, due to go on the market on September 9, will have an initial print run of 50,000 and is aiming for… Continue reading Future Bike Title
24 million adults (57% of all adults in Britain) watched Comic Relief when it was televised earlier this year, with only 32% (13 million) reading about it in the papers, according to a recent MORI poll commissioned by the charity into the effectiveness of television in fundraising events.The report follows ITV’s decision a couple of… Continue reading TV Charity Events Worthwhile Says Mori
Classic FM has signed up a sponsorship deal with Norwich Union Healthcare to sponsor the station’s regular feature on health, broadcast at 5.30pm each Monday, Wednesday and Friday during drivetime.
Classic FM has signed up a sponsorship deal with Norwich Union Healthcare to sponsor the station’s regular feature on health, broadcast at 5.30pm each Monday, Wednesday and Friday during drivetime.
Harmsworth Publishing has set up a unique sponsorship deal with Rover cars to back the first issue of its puzzle/celebrity style magazine, Guess Who!, due for release on July 8.Speaking to MediaTel this morning Andrew Warren believes that this angle will enable Harmsworth to approach advertisers for the next edition with a “proven track record”,… Continue reading Harmsworth Enters Celebrity Market
Speaking to MediaTel this morning, Andy Marshall of Future Publishing outlined the company’s latest venture, MTB Pro, a new bike magazine to be launched into Future’s biking portfolio joining Mountain Biking UK.The monthly magazine, due to go on the market on September 9, will have an initial print run of 50,000 and is aiming for… Continue reading Future Bike Title
Yorkshire based publisher, Garnett Dickinson, is launching a rugby magazine on September 1, to coincide with the start of the new season.Aptly named, Rugby Monthly is geared specifically towards rugby union, targeting players and club enthusiasts in particular. With an initial print- run of 60,000 and cover price of £2 the title is emerging into… Continue reading Garnett Dickinson Launches Rugby Mag
Arts controller at LWT, Melvyn Bragg, has proposed that a percentage of the BBC licence fee should be used to produce public service programmes for ITV, Channel 4 and satellite stations. Faced with a ratings battle, ITV will find it increasingly difficult to fulfil public service duties, he stresses.
Arts controller at LWT, Melvyn Bragg, has proposed that a percentage of the BBC licence fee should be used to produce public service programmes for ITV, Channel 4 and satellite stations. Faced with a ratings battle, ITV will find it increasingly difficult to fulfil public service duties, he stresses.
Total ITV/C4 combined revenue for May came in at £143.83m, up 7.3% on last year but down £5.61m on April. In terms of ITV/C4 split both revenues fell on last month, although ITV by a higher percentage (4.2%) to £117.83 whilst C4’s revenue was 1.8% down on April at £26m. C4’s improved its share of… Continue reading TV Round Up – May
