Concern would appear to be increasing amongst both ITV companies and the ITC with regard to the growth of audience share being achieved by Channel 4 – with George Russell, chairman of the ITC, quoted as having suggested C4 was ‘destabilising ITV by attracting too many viewers’.Looking at the first five months of 1993 Channel… Continue reading ITV Concerned Over C4 Performance
A cinema advertisement for the Co-operative Bank achieved a recall level of 53%, according to Gallup research commissioned by RSA Advertising. The commercial, which emphasised the bank’s position against animal testing, prompted 1 in 4 of the respondents to say they would like to open an account with the bank.90% of those who recalled the… Continue reading Cinema Recall Research
Gold Greenlees Trott plc and GGK Holdings have announced that they are forming a new advertising network, GGK/GGT Worldwide. The joint venture company will make its first investments in agencies currently wholly owned by GGKH but are considering further acquisition and development. Alec Kenny formerly of Kenny Lockett Booth, is joining Laing Henry this week… Continue reading Agency Snippets
Concern would appear to be increasing amongst both ITV companies and the ITC with regard to the growth of audience share being achieved by Channel 4 – with George Russell, chairman of the ITC, quoted as having suggested C4 was ‘destabilising ITV by attracting too many viewers’.Looking at the first five months of 1993 Channel… Continue reading ITV Concerned Over C4 Performance
Kiss 100 has signed a one year sponsorship deal with TAG, the German- based brewed beer, to sponsor the station’s magazine-style programme, The Word. The package will be supported by on-air branding, promotions with KISS clubs and off-the-wall advertising Mark Wood has joined BSkyB as head of sponsorship, taking responsibility for joint promotions and negotiations… Continue reading Sponsorship News..
Kiss 100 has signed a one year sponsorship deal with TAG, the German- based brewed beer, to sponsor the station’s magazine-style programme, The Word. The package will be supported by on-air branding, promotions with KISS clubs and off-the-wall advertising Mark Wood has joined BSkyB as head of sponsorship, taking responsibility for joint promotions and negotiations… Continue reading Sponsorship News..
Speaking to MediaTel this morning about recently leaked RAJAR data claiming that Virgin 1215 achieved a poor reach in May of 7%, Ellie Smith strongly denied that the station was worried about the final result to be released in August, claiming that internal figures have been very encouraging so far.If the figures are accurate then… Continue reading Virgin Denies Rajar Figures
Future Publishing is approaching its latest planned launch from a different angle, giving it an elusive quality before even reaching the newsstands.The Edge will be introduced with an exceptionally low print run of 40,000 to create a niche market for the title, making it initially available to hard core computer readers and hence slowly building… Continue reading Different Angle For Future Mag
ITV plans to move News at Ten to an earlier slot (Newsline – 22/6) have met with strong resistance at Westminster where more than 50 MPs signed a motion condemning the move.Chief executives of the sixteen ITV companies are expected to ratify the change on July 5th. The ITV broadcast board has already agreed to… Continue reading Save The News At Ten Campaign
Speaking to MediaTel this morning about recently leaked RAJAR data claiming that Virgin 1215 achieved a poor reach in May of 7%, Ellie Smith strongly denied that the station was worried about the final result to be released in August, claiming that internal figures have been very encouraging so far.If the figures are accurate then… Continue reading Virgin Denies Rajar Figures
