Joint sales director at Media and Airtime Sales, Paul Curtis, will move across to Laser Sales as sales manager when the new LWT/Tyne Tees operation comes into being at the start of next year.Ron Miller is believed to be the most likely candidate for the position of managing director, with Derek Hamment taking over as… Continue reading Laser Sales Appointments Confirmed
The Media Research Group is holding a summer drinks evening on Thursday 15th July at Slightly Olivers, 26 Red Lion Street, London WC1. Any queries please contact Belinda Beeftink at Telmar on 071 224 9992.
In May MTV, followed shortly by BSkyB, released its new Out of Home (OOH) research into viewing of satellite channels outside of the home – figures not currently accounted for by BARB viewing data. The results of the survey showed that OOH viewing adds 15% to Astra viewing amongst 16-34 year olds. *MTV OOH£ for… Continue reading Industry News
In May MTV, followed shortly by BSkyB, released its new Out of Home (OOH) research into viewing of satellite channels outside of the home – figures not currently accounted for by BARB viewing data. The results of the survey showed that OOH viewing adds 15% to Astra viewing amongst 16-34 year olds. *MTV OOH£ for… Continue reading Industry News
The Radio Times is to up its cover price by 5p to 65p, making it the most expensive of the TV listings magazines. The increase, the first for a year, will take effect from the July 3 issue.The Radio Times is the market leader in terms of circulation; its July- December’92 ABC came in at… Continue reading TV Listings Magazines – Update
Future Publishing is approaching its latest planned launch from a different angle, giving it an elusive quality before even reaching the newsstands.The Edge will be introduced with an exceptionally low print run of 40,000 to create a niche market for the title, making it initially available to hard core computer readers and hence slowly building… Continue reading Different Angle For Future Mag
ITV plans to move News at Ten to an earlier slot (Newsline – 22/6) have met with strong resistance at Westminster where more than 50 MPs signed a motion condemning the move.Chief executives of the sixteen ITV companies are expected to ratify the change on July 5th. The ITV broadcast board has already agreed to… Continue reading Save The News At Ten Campaign
Gold Greenlees Trott plc and GGK Holdings have announced that they are forming a new advertising network, GGK/GGT Worldwide. The joint venture company will make its first investments in agencies currently wholly owned by GGKH but are considering further acquisition and development. Alec Kenny formerly of Kenny Lockett Booth, is joining Laing Henry this week… Continue reading Agency Snippets
A cinema advertisement for the Co-operative Bank achieved a recall level of 53%, according to Gallup research commissioned by RSA Advertising. The commercial, which emphasised the bank’s position against animal testing, prompted 1 in 4 of the respondents to say they would like to open an account with the bank.90% of those who recalled the… Continue reading Cinema Recall Research
Cinema admissions are continuing to increase with the average weekly admissions figure for May up by 5.7% year-on-year to 1.74m.Major films released in May included Indecent Proposal, Groundhog Day and Cop And A Half. This compares to Basic Instict, Howards End and Waynes World which were released in May 1992.The May figure is down on… Continue reading Cinema Admissions – May
