The ITV companies have expressed dis- satisfaction with the draft currency convertor that has been produced by BARB, and further delays are now expected before the conversion table is made public.A spokesperson for BARB admitted this morning that the ITV companies are unhappy with the detailed draft report that has been drawn up, and the… Continue reading Further Delay For Currency Convertor
Advertising expenditure across Europe is forecast to increase from 4.1% in 1991 to 6.6% in 1992 and 7.6% in 1993 (1.9% and 3.4% allowing for inflation), according to the latest forecasts from Carat.Over Europe as a whole, growth in advertising expenditure is forecast to be marginally ahead of growth in gross domestic product for 1992.… Continue reading Advertising Forecasts
A heavy burst of activity is expected in the magazine markets in the first few months of 1992, with several of the major publishers lining up promotions and ad campaigns, as well the arrival of several new titles.National Magazines is pushing Good Housekeeping with a Cook Book supple- ment in the March issue, whilst House… Continue reading Magazine Market Activity In Early 1992
Italy’s Silvio Berlusconi has confirmed taht he will be bidding for the UK’s Channel 5 licence when it is advertised this Spring.Berlusconi’s Fininvest is currently putting together a consortium to bid for the franchise, and has joined forces with independent production company Channel X.Fininvest claims that it is also in negotiations with other potential UK… Continue reading Berlusconi Confirms C5 Bid
The House of Lords today refused to quash the ITC’s rejection of TSW’s franchise application.TSW’s managing director Harry Turner expressed the company’s great dis- appointment, but promised “we will continue top provide a quality regional service in the South West until our existing franchise expires at the end of the year. We will also consider… Continue reading TSW Fails In Lords
A ‘hands off’ message will be issued to EC president Jacques Delors in March by representatives from the Press from all 12 EC countries.A delegation from CAEJ, the European Publishers’ Association, will seek assurances on the following points:* That the editorial and advertising content of the Press remains free from centralised EC restrictions* That no… Continue reading Euro Press Warning To EC President
The London radio market is beginning to to settle now after a hectic two year period which saw the launch of Choice, Jazz, Kiss, Melody, RTM and Spectrum; refinements to LBC’s services ; and fundamental changes to BBC Radio nationally and in London.Latest JICRAR data (Oct-Dec 91) shows that total hours listened in London are… Continue reading London Radio Listening – Oct-Dec 91
Detailed standards of programme quality which could be used to measure the performance of TV licence holders and set the criteria against which they would incur financial penalties are being called for by the IPA in a new discussion paper published today.The paper reaffirms the IPA’s 1989 proposal that viewer reaction should be an important… Continue reading IPA On Quality TV
Six major independent local radio groups have joined forces to set up a marketing bureau with the aim of promoting the medium and increasing its 2% share of advertising revenue.Metro, Capital, Clyde, Crown, Midlands and Transworld are to fund an organisation modelled on the US’s Radio Advertising Bureau. It will target national advertisiers who do… Continue reading Radio Groups Set Up Marketing Bureau
National Readership Surveys plans to begin using the Computer Aided Personal Interviews method by the middle of this year, which will lead to greater flexibility and increased speed of reporting.RSL completed a pilot study last year using the CAPI method. The readership levels in the pilot study confirmed the findings of previous CAPI tests and… Continue reading NRS CAPI Research
