The latest NRS figures for January to June’92 hold few surprises with most titles following well established patterns. A number of titles no longer publish 6-monthly figures, for these a figure for July’91 to June’92 is reported.Daily NewspapersAs with the January to June circulation figures only a small minority of the national newspapers achieved year-on-… Continue reading NRS January-June’92 Commentary
The NRS Volume 1 1992 Report, which will be released at the end of the month, will include a number of new items for the first time.Source of Copy Soure of copy data will be available for all publications with a minimum analysis base of three or six months. Possible options for source of copy… Continue reading New Data Included On The NRS
The Big Issue is gaining a loyal following of readers according to a a recent survey conducted by the paper. Almost 60% of readers questioned had read at least 3 issues in the past 6- months , while 40% of readers said they plan to read every issue in the future.The survey found that 91%… Continue reading Big Issue Survey
A shift of power from advertising agencies to their clients will take place during the 1990s, according to Coopers & Lybrand’s latest report ‘The Advertising Industry – An Examination’.The report suggests that agencies which present the extravagant image, common in the 1980s, will lose clients to those emphasising professionalism and cost-effectiveness.It is predicted agencies will… Continue reading Coopers & Lybrand Advertising Forecasts
Qualities The January-June’92 ABCs for national newspapers show the total circulation of the quality market to have fallen by 1.9%, from 5,312,475 to 5,210,743.The Sunday Times faired best among the quality titles. The paper increased its circulation by 2.2% on January-June’91, with a figure of 1,202,651. The monthly ABC’s show the Sunday Times to have… Continue reading National Press Round-Up – June’92
The weekly reach of the Independent Radio Network has fallen slightly to 52%, according to the latest JICRAR data released by the AIRC this week.The reach of 52%, for Wave II April- June ’92, compares with figures of 53% for the same period last year and 54% for January-March of this year. Independent Radio’s share… Continue reading JICRAR Wave II April-June’92
The board of RAJAR last week gave the go ahead for the new audience research for the radio industry to commence. The decision followed commitments from the BBC Network, the majority of AIRC members and other commercial stations.Fieldwork for the first RAJAR survey begins in September with the results scheduled for January 1993. Results for… Continue reading RAJAR Research Comfirmed
Research carried out by Classic FM indicates that 35% of people like classical music and opera and 48% are willing to try a new commercial classical radio station.The research, which was carried out earlier in the year, suggests that 37% of listeners to Classic FM are likely to be regular listeners to Radio 4, while… Continue reading Classic FM Research
Agency estimates of revenue for May ’92 showed a year-on-year increase of 3.5% to £134m.Contractor share estimates showed the largest gains being made by Ulster up 0.69% points to 1.69, Central up 0.45 to 14.70 and LWT up 0.64 to 13.01.The overall percentage point increase for London is, however,only marginal as LWT’s gains are offset… Continue reading TV Round-Up – May
A recent survey conducted by Media Week revealed John Ayling and Associates to have the highest average salary and highest profit per employee among media independents.Media Campaign Services came last in the profit per employee section with Media Solutions having the lowest employee salaries. MEDIA WEEK SURVEY COMPANIES YEAR END PROFITS(#000) CIA 31/12/91 2,829 TMD… Continue reading John Ayling Leads Pay League
