A year-long study of nine consumer goods brands has shown that every £1 spent on display ads drives £1.94 in sales – with one brand seeing a £3.38 return.
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The wine brand has boosted the fruit-infused wine market from £20,000 a year to £72m over the course of three years.
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US-based Stagwell Group has acquired the London-based global performance marketing agency for an undisclosed sum.
Tech businesses could soon be sending us packages via drones with things they think we need – before we realise we even need them.