According to the IPA and System1 report, ads that use creativity in the form of brand characters or motifs are better at eliciting an emotional response and boosting brand recognition – yet their use is in decline.
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The appointments come after Trefor Thomas was hired as chief creative officer in May and Eoin O’Neill promoted to chief technology officer and global head of SEO in April.
The latest trading update from Reach (formerly Trinity Mirror) reveals a mixed bag after acquiring Express & Star earlier this year.
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Brands need to turn social platforms from “a source of inspiration” into an “actual purchase channel” – with fewer than one in ten UK shoppers claiming social media plays a role in buying habits.
Social and creative agency eight&four has hired Lucy Walker as its first audience director.
Moving up from her deputy role, the IPA has today announced the promotion of Belinda Beeftink to research director. She will succeed Lynne Robinson who is moving to a part-time consultancy role.
The redesign, which was announced by Will Dean, editor of the Guardian Weekly, will have a slight increase in cover price and a greater focus on design and photography.