The results show that both static and full motion content delivered high levels of positive emotional response, but that full motion was 2.5 times more impactful.
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The investment arm of WPP originally forecast growth of 4.1%, but on Wednesday (22 November) that figure was raised to 5%.
Blue Planet II, Gunpowder and Our Girl all performed well in October’s TV ratings.
TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures that look to prove TV’s effectiveness as an advertising medium.
After 31 years with CIA, MEC and GroupM, Rob Norman has announced he is to retire from his full-time role as global chief digital officer, effective January 2018.
Programmatic trading is most advanced in Canada, the US and the UK, where Zenith estimates 81%, 78% and 77% of digital display advertising will be bought programmatically this year.
Metro lost 351,000 average daily browsers in October, according to the latest online ABCs.
The Financial Times was the only daily national newspaper to increase circulation in October, with a 1.2% period-on-period rise taking total sales to almost 192,500.
In a statement, MC&C said it has been “mutually agreed that Jackson will leave the company to pursue other opportunities that are of interest to him.”
57% agreed that in an increasingly data-driven world, marketing without data shouldn’t be considered as marketing.