The concept of masculinity is evolving and advertisers must evolve with it, according to a study released today reporting that 69% of men in the UK feel misrepresented by brands.
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The news follows the company’s acquisition earlier this year by private equity firm Epris LLP, which purchased it from Meredith Corporation for an undisclosed sum.
Accenture, the consultancy that had already moved its tanks on to the lawn of the advertising holding companies, has now announced it wants more of their business by boosting its programmatic ad buying capabilities.
The award is asking ad creatives to create campaigns which challenge fixed stereotypes, objectification and sexualisation of women.
The findings highlight consumer appetite to take greater control of personal data ahead of Friday’s deadline (25 May).
Four ex-Karmarama bosses have set up Wax/On with the aim of “reinventing” the original partnership between media and creative agencies.
WMG’s research also reveals that there has been a significant increase in attention measures year-on-year.
Ainsworth joins directly from her role as CEO of Kantar Millward Brown UK and is experienced across digital media, strategic brand management, communications effectiveness and audience measurement.
The business is worth an estimated £300m and the move will add to the existing pressure WPP has faced since the surprise exit of CEO Martin Sorrell earlier this year.
Manning Gottlieb OMD, part of Omnicom group, will be the sole media buying partner for the UK government for the next four years, taking over from Carat.