‘Responsive search ads’ combine different creative with machine learning to help deliver more bespoke targeting.
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S4 defied legal warmings to secure the dutch-based business, stating the objective behind the merger is to “provide clients with digital services, which are agile, efficient, and of premium creative quality.”
Marketing executive Daisy-May Kent is inspired by the Jo Loves founder – and argues we need more women like her working in the advertising industry.
In this week’s Media and Marketing podcast, host John Reynolds interviews DCM’s CEO Karen Stacey. Plus: Philip Green, women in the workforce and Cannes.
Digital Cinema Media celebrates its tenth birthday this week. CEO Karen Stacey shares the advertising highs, the cinematic lows and tells us what new opportunities await brands on the big screen.
A new specialist audio media buying and creative agency, Trisonic, has today opened for business.
Not only is this the most successful year the newsbrands have had since launching the digital subscription model in 2010, digital subs have also overtaken print subs for the first time.
Lisa Batty, the former marketing director at Time Inc. UK, has launched a new trade marketing consultancy dedicated to creating industry events.
Lawyers have written to the former WPP boss to warn him that winning a MediaMonks bid with his new venture S4 may put him in breach of contract.
Ad agency Y&R has appointed Katie Lee as its new managing director, the first major hire by CEO Paul Lawson.