More Industry News articles

On a cost-per-acquisition basis it makes more sense for Wickes to place ads on Google search or Facebook, Matthew Gaunt said at FTVads 2017.

Analysis of more than 1,500 marketers from the UK, US and Australia found that 35% of UK marketers have used more images of ‘non-stereotypical’ women over the past 12 months.

Mindshare’s 2018 trends report highlights key consumer attitudes towards data and how brands use it.

The findings form part of Mindshare UK’s 2018 trends report, which sheds light on consumer attitudes towards a variety of topics including AI, data and technological advancements.

The company said the closure forms part of a move to concentrate business activities on its SaaS-based AI platform and away from media implementation.

CEO Susan Wojcicki said thousands more people will be employed to flag harmful videos and comments, taking the total workforce of moderators to around 10,000 people.

The Telegraph has appointed OMD’s Joanna Lawrence to the newly created role of managing director, strategy and client development, whilst Beano Studios’ Karen Eccles has been hired as digital sales and innovation director.

Videonet editor-in-chief John Moulding discovers how TV is being positioned as an indispensable tool for cross-platform advertisers.

It is the first time Zenith has been able to demonstrate the ROI of internet adspend and compare it to internet brand experience over the past few years.

Contract-free subscription services are taking hold, particularly within video and audio. But how popular are they becoming? Anne Tucker, Mediatel, digs into the data to look at their impact on the media industry.