A new Thinkbox study has for the first time quantified the total profit generated by different forms of advertising to show what they actually deliver to the bottom line.
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Researchers were able to identify introverts from extroverts based on single Facebook likes, and aimed their adverts accordingly.
The study also highlights the importance of accurate targeting as viewers with the highest income bracket are generally far more emotionally engaged with ads.
TMG has announced that its new business, named Truth, will provide “100% transparency” to buy and plan media.
According to people familiar with its plans, the online giant is currently in talks with TV networks, film studios and other media companies about providing programming to the new service.
Channel 4 is investing in a new digital ad sales partnership with three other major European broadcasters as they look to “compete more efficiently” with the likes of Google and Facebook.
Channel 4 is to become the first UK broadcaster to offer 100% targeted advertising across its on-demand service, All 4, on every device.
A new study by the World Federation of Advertisers (WFA) and Circus Street has highlighted concerns among multinational marketers that they won’t be able to recruit the experts they need in the years to come.
“In startling opposition to history, GenY and GenZ are actually watching less as they age,” says GroupM in a new report.
WARC’s data also reveals that TV drew 34.9% of global adspend last year.