Following its surprise acquisition of Karmarama last year, Accenture has moved further into adland this week by acquiring Brand Learning, a marketing and sales consultancy.
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Only 50% of ad impressions served in the UK that were aimed at women were actually served to women, according to new research from Nielsen.
The latest results from Rajar paint a bright picture for radio, particularly in the commercial sector. Here, experts from Carat, Total Media and Starcom UK share their views on the findings.
June witnessed some serious declines in TV ad revenues, with ITV hardest hit.
It is the first tenure-based loyalty programme in the UK TV and broadband sector.
As Rajar publishes its second quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.
As Rajar releases its second quarter results for the radio market, Newsline presents the key findings showing station and network reach, share and average listening hours.
In an average week, digital listening accounts for 503 million hours; DAB has a 71% share of digital listening hours, digital TV 11% and online 18%.
New research from Google and Ipsos Mori reveals that 93% of smartphone users engage with apps they’ve installed themselves, using on average 30 apps per month.
He’s ambitious, he’s moving quickly and he has very big plans. Ellen Hammett interviews MC&C’s MD, Mark Jackson.