Inskin Media has become the first adtech company to achieve certification for the IAB UK’s new Gold Standard, an initiative designed to improve the online advertising ecosystem.
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In this week’s episode, host John Reynolds speaks with MediaCom’s UK CEO, Josh Krichefski.
Vizieum had handled the planning and buying for Match.com since 2015, when the business went on a £10m marketing spree. The current deal with MediaCom is said to be worth several million pounds.
The research highlights the concerns around data protection among the British public, with only one in five confident their personal data is used in the best possible way by businesses.
The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.
Both the Guardian and the Observer recorded small boosts in circulation between December and January. More on that, and the rest of the newspaper market, in the latest ABC results.
As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.
2017 opened with widespread declines in the Women’s Weeklies magazine market. That trend continued in the second half of the year.
Good Housekeeping performed well in the second half of 2017 – jumping two spaces since the start of the year to become the market leader.
The TV market posted a mixed bag of results in the second half of 2017, and year-on-year the market is generally in decline. However, circulation figures still remain strong.