The Economist UK edition outperformed Private Eye in the second half of 2017, with a 2.4% increase period-on-period in circulation, and 8% year-on-year.
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The men’s lifestyle market is still fairly stable, with some healthy circulations and small period-on-period gains. However, year-on-year, every title has recorded a decline.
RHS Media’s The Garden currently leads the Home Interest magazine market with a print-only circulation of 432,100.
Television advertising is giving the UK insurance brand an edge over rivals who do not use the medium, according to its marketing director.
Ebiquity’s Michael Karg looks at the trends and dynamics in the market that will determine which brands will thrive in future.
Tray will become Media iQ’s new global chief financial officer.
In his new role he will be responsible for the UK’s financial performance and also the team, managing all UK business operations.
Tech giants and online advertising are under intense scrutiny – but is it enough to see power swing back towards legacy media?
In a speech at the annual IAB conference in Palm Desert, California, Keith Weed, Unilever’s chief marketing officer, warned technology firms of the FMCG business’s need for its consumers to have “trust in our brands”.
Grimmer says the distrust in digital marketing was “strange”, adding: “Are we all trying to go back to 1955? Digital clearly works – and it drives positive change.”