Ezoic’s chief customer officer, John Cole, explains in depth how new technologies can help monetise audiences – and what he thinks publishers should be doing to fight back.
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MEC’s managing director, Sarah Hennessy, said client demands still lead the agency to the unrivalled scale of big players such as Facebook and Google, while concerns over context tend to take a back seat.
Premium publishers may have proved that context and quality of environment amount to increased ROI for advertisers, but the trading mechanics have yet to catch up. By David Pidgeon.
UK adspend grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the latest AA/Warc Expenditure Report. Here, experts from around the media industry dissect the findings.
The new interactive VoD format will enable advertisers to incorporate the individual names of registered All 4 viewers into the audio of their adverts, taking targeted advertising to a new level.
UK adspend grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the latest Advertising Association/WARC Expenditure Report.
West joins from Havas Media and will become a member of Newsworks’ leadership team, overseeing client services as well as strategy planning for the marketing body for national newspapers.
March saw big ratings for Broadchurch, Line of Duty, Red Nose Day and the conclusion of the Six Nations rugby championship.
Justine Roberts tells Ellen Hammett how she turned a humble forum for parenting into a multi-million pound phenomenon.
The study also reveals that 17% of pirated streaming platform users have already cancelled at least one paid-for TV service.