Following a successful pilot phase, Sky Media said it is ready to develop the Sky Audio Visual Exchange – bringing programmatic TV to the UK for the first time.
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Dynamic Scheduling will allow clients to compare millions of locations and their hourly audiences to identify the optimum scheduling of content.
The media research community met this week to ask what role it should play to overcome some of the biggest challenges facing the industry. This is what Facebook, Kantar, Stack I/O and a host of senior researchers had to say.
Making sense of the enormous – and growing – puzzle of data that media researchers now regularly face has become such a difficult task that the only way to view it is not so much by ‘taking a step back’, but flying high above it.
Under Abraham’s seven-year leadership, Channel 4 revenue has soared from £830 million to more than £1 billion.
Chandler’s appointment is part of a wider restructure of the organisation, which will see Tim Elkington become chief digital officer and Alex Kozloff chief operating officer.
After 18 years of service, Ian Twinn, ISBA’s director of public affairs, has announced plans to retire from the advertiser trade body.
The BBC’s adaptation of Len Deighton’s alternative history novel SS-GB hit TV screens in February, while ITV’s ratings banker Broadchurch returned for its third and apparently final series.
OMD’s Sarah Gale discusses how the role of media researchers has changed over the last two decades – and what the next five years might bring.
Speaking at the Future of Media Research conference, comScore’s Paul Goode discussed a subject that is beginning to generate much interest in adland: what is the value of context in advertising – and can research quantify it?