While mobile continues to play a big part for magazine brands, print was still the most popular way to consume content between October 2015 and September 2016, according to the latest readership figures from PAMCo.
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The deal, made for an undisclosed sum, will see one of the UK’s largest independent creative agencies integrate its experience within Accenture Interactive to offer “connected creativity” to brands.
Programmatic advertising will grow faster than all other digital channels in 2017, according to new forecasts from Zenith.
The findings of a new report from Digital Cinema Media (DCM), Millward Brown and Benchmarketing has argued that many advertisers are currently under-investing in cinema as a brand-building medium.
Neuro-Insight’s Heather Andrew explains the success of John Lewis’ 2016 Christmas ad from the brain’s perspective.
As Dmexco starts priming the industry for its 2017 event, two of the most influential women working in advertising have criticised the global conference for facilitating discrimination against women.
Welcome to Alice In Medialand, a sideways glance at the absurdities of a life working in the media industry.
Cassar replaces Darren Goldsby, who has decided to leave the business at the start of next year to work on several digital start-up projects.
In the new role of director of agency relations and trading, Batchelor will work alongside group commercial director Simon Kilby and the advertising leadership team to drive increased share of revenue across Bauer’s platforms.
The Independent enjoyed a 12% boost to its web traffic in October, averaging at a little less than 3.64 million visitors a day.