Kantar’s 5,000-strong panel will measure all internet traffic and page content from Facebook and Google, as well as participating publishers.
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The Telegraph has axed its metered paywall and instead launched a new four-tiered, digital subscription service starting from £2 per week
Speaking at a Radiocentre event on Wednesday, the industry body’s planning director Mark Barber said radio is in a catch 22 situation with advertisers as the industry becomes too focused on short-term metrics.
Ad-tech is still a sector with all to play for, writes Results International’s Mark Williams as he analyses the latest mergers and acquisitions activity
P&G’s Rachel Forde has been named UK CEO, while Nigel Waring has been appointed chief operating officer.
View the latest revenue figures for the UK’s commercial broadcast market.
Google, Lloyds Bank, Hewlett-Packard and Thomson Reuters are the first brands to run campaigns on Exterion and TfL’s new premium screens at Canary Wharf.
Senior figures from both publishing and agencies will join Mediatel and Magnetic on 10 November to discuss the future of magazine brands.
The figure is expected to reach 79% by 2018 – double the 40% recorded in 2012.
Henrik Busch, SVP and co-founder – who is now heading up the Danish agency’s UK operations – will explain how AI is set to shake things up for media planning and buying.