Content. It’s everywhere, and almost every business in adland – qualified or not – is probably having a go at creating it. But is it something best left to the specialists?
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ITV’s Simon Daglish and Somethin’ Else’s Steve Ackerman look at the rise of content creation – and whether everyone should be giving it a go or if it should just be left to the experts.
Bauer Media Group has posted the second-highest turnover in its company history for 2015, with sales of EUR 2.316 billion (£1.99 billion).
An earlier counting method – that lasted for two years – likely overestimated average time spent watching videos by between 60% and 80%.
Clark replaces Dominic Proctor who is stepping down from his role as global president, but will remain with WPP to work on strategic projects.
In a briefing to Ministers, the NMA said that the value chain of digital news is no longer sustainable and has become “wildly out of step with the contribution that each player makes”.
Stephen Woodford will replace current CEO Tim Lefroy from 1 November 2016.
Should publishers always follow what algorithms tell them? ELLE’s editor-in-chief Lorraine Candy doesn’t think so – and said her creative team is much more likely to trust human intuition over data.
Newspapers may have built their success on the printed word, but there is a clear future embracing video.
Jane Wolfson, currently head of commercial operations, has been promoted to director of Hearst Made, the publisher’s content marketing division.