As the world celebrates 25 years of the World Wide Web, senior agency figures give their predictions on what the next quarter of a century might bring…
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Just like a potlatch ceremony, advertising works when it appears to cost a fortune, writes Zenith’s Richard Shotton.
New research from TV marketing body Thinkbox shows that BBC TV viewing among 16-34 year olds declined by -18% between March and May, while overall BBC TV viewing was down -8%.
The absence of Brexit coverage and sporting events clearly had a negative impact on the quality market, with the Telegraph, Financial Times and Guardian recording the biggest circulation declines of all the daily titles.
Leading women in advertising speak to Newsline about gender discrimination – and how things might be changing for the better
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
New figures from the IAB reveal that there has been no increase in the number of online UK adults using blockers in the last six months.
The summer of sport continued to dominate the ratings in July, with the football and tennis really pulling in the viewers.
Heather Dansie and Sophia Field spoke with young people to identify the emotional needs that were most compelling to them today. What they discovered has significant implications for the way brands target them through advertising.
We should reject the idea that a smart marketer must have studied marketing, writes Zenith’s Richard Shotton