DCM will take over the contract, which is currently held by Pearl & Dean, from 12 December, and will see DCM cover 81% of cinemas in the UK, representing 3,107 screens at 485 sites.
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The US presidential election and Brexit vote have had little impact on advertising budgets, according to GroupM’s latest ad forecast; however, Zenith has forecast a slowdown in UK growth over the next few years.
Gooding is also chair of trustees at LGBT group Stonewall and a member of the executive committee for Women in Advertising and Communications London.
Sky Media’s deputy MD Jamie West said running campaigns via Sky AdVance – which allows advertisers to connect journeys across screens – had increased click-through rates by as much as 60% for some brands.
Sarah Golding, CEO and partner of CHI & Partners, will succeed Tom Knox as president of the IPA in March 2017.
GroupM’s global chairman, Irwin Gotlieb, has said television broadcasters – against a backdrop of “distrust” and “bickering” over the subject – must move quicker to adopt addressable TV to help future-proof the medium.
Clifford has been interim CEO since Rufus Olins’ departure in October.
Sky Mobile will allow customers to keep unused personal data for up to three years.
MGOMD’s Emma Cranston dissects the latest magazine and newsbrand readership figures from PAMCo – and what the results mean for the publishing and advertising sectors.
Over the last year, the News UK title’s mobile readership has increased tenfold, from 1.6 million to 16.5 million
