Due to the uncertain outlook following the outcome of the EU referendum, IPA Bellwether has downgraded its adspend forecasts for both 2016 and 2017.
Showing 6501-54,411 of 54,411
More Industry News articles
A surge in programmatic buying and re-loading of ads to increase inventory are thought to be the main causes.
Digital adspend for the Asia-Pacific region is expected to rise 18.2% in 2016 to $59.7 billion.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Ofcom’s 2016 Public Service Broadcasting report reveals that time spent watching TV has decreased by -11% over the last five years.
From 27 July, pay monthly EE customers will have a six month pass to all BT Sport channels on their device.
Headed by Mediatel CEO Derek Jones and Hubble founder Justin Lebbon, Mediatel Events will look to create more bespoke, home-grown events for the industry.
Online activity unrelated to the Olympics will be the most popular activity, according to new research from RadiumOne.
Jaguar has already launched a campaign through the partnership, with all media activation being planned by Mindshare, which said it has seen “fantastic results”.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.