The move, confirmed on Tuesday, should shine some light on the murky world of adtech supply chains, where dozens of players extract fees as an ad moves along the pipes from advertiser to publisher.
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February was another tough month for two of the UK’s commercial TV broadcasters with ITV and Channel 4 both suffering declines in revenue.
Global internet adspend will grow 13% to reach US$205bn this year, according to new forecasts from Zenith – with UK adspend set to surpass £17.5bn.
Bitposter has announced partnerships with out-of-home moving media owners Metropolis Digital Outdoor, Verifone Media and Sherbet Media.
Case study: Behavioural science can make your advertising campaign fly, writes Jennie Roper, head of insight, Kinetic UK.
If you shovel your money into a mysterious machine without asking what on earth you’re actually doing, then the fault is really yours.
It is “palpably clear” that Google, Facebook and the wider industry is unable to regulate itself argues Chris Clarke, chief creative officer at DigitasLBi – but ISBA is having none of it.
The Connies brings together the established UK Connected Consumer Awards from Mediatel and the internationally based Connected TV Awards from Videonet.
From next month, ‘In Fact’ will “overtly call out” unverified and false news stories in an effort to help “people return to brands they really trust”.