However, while an increase in internet budgets in Q2 2017 has fuelled growth in overall marketing budgets, rising wider economic uncertainty has had a noticeable impact on companies’ financial prospects.
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Collectively, Sizmek and Rocket Fuel service more than 20,000 advertisers and 3,600 agencies to global audiences in over 70 countries.
Spark Foundry, Publicis’s recently rebranded Mediavest, has appointed John Antoniades as its managing director, global business, starting with immediate effect.
A new report conducted by the Advertising Standards Authority has concluded that stronger regulation is required to limit the negative impacts of ads that feature stereotypical gender roles.
McCall replaces Adam Crozier who stepped down at the end of June after seven years at the helm of the UK’s biggest free-to-air commercial broadcaster.
Global consumers will spend an average of 47.4 minutes a day viewing videos online this year, up from 39.6 minutes in 2016, according to Zenith’s Online Video Forecasts 2017.
The move follows Hearst UK’s decision to merge its Lifestyle & Homes titles into a new division.
Key Capital Partners has taken a significant minority stake in the independent performance media agency.
Time Inc. UK’s recently launched TV production arm, TI Productions UK, has secured its first commission – a 30 minute documentary for BBC Three.
Channel 4’s corporation revenue reached a record £995 million in 2016, according to its latest annual report. However, the broadcaster made a pre-tax loss of £15 million after dipping into cash reserves.