Smith formerly sat on ISBA’s Executive Committee while commercial and operations director of Camelot. In grocery retail he has held marketing and management positions on the boards of Kwiksave and Somerfield.
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MEC UK’s chief strategy officer has said that agencies are “appalling” at giving publishers enough time to put campaign proposals together.
Jan Gooding, who is also chair of the Publishers Audience Measurement Company, PAMCo, has now publicly called on digital players to be subjected to audits that match the scrutiny of traditional media.
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In a statement released on Wednesday, the WPP chief executive said it will take a “significant amount of time” to assess the long-term implications.
It is the broadcaster’s first consecutive year of profitability in its 20-year history.
Kantar’s 5,000-strong panel will measure all internet traffic and page content from Facebook and Google, as well as participating publishers.