As part of the deal, which was made for an undisclosed sum, Sarah Parkes, previously managing director of Airport Media, will become MD of Primesight’s Airport team.
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Cold Feet, Strictly Come Dancing and Sam Allardyce’s cameo appearance as England manager all topped the TV ratings chart in September.
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Patel takes over from Vicky Jacobs, who is taking time out of the agency for health reasons.
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Despite positive revisions to budgets in the latest IPA Bellwether report, the UK’s uncertain economic and political climate meant industry financial prospects remained negative.
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Route, the audience research body for out-of-home advertising, has commissioned an expanded and renewed six-year research project worth £20m. James Whitmore explains what happens next.
Interview: Bauer Media’s Abby Carvosso tells Newsline how the business is developing its radio strategy to help brands connect with audiences in new ways.