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‘Hello London’ is expected to generate £1.1 billion for TfL over the next 10 years.

Speaking at the Festival of Marketing on Thursday, BBC Worldwide CEO Tim Davie said a new mindset is needed to ensure businesses can square up to much larger global competition and boost exports.

Felicity Long has been named managing director of iProspect UK as the agency looks to strengthen its leadership team.

Danish artificial intelligence media agency Blackwood Seven is to open London offices, signing up Jenny Biggam, Bob Wootton and Nick Fox to its UK board.

Speaking at the Automated Trading Debateon Tuesday (4 October), M/SIX’s chief revenue officer, David Grainger, said that creative agencies have been left behind.

Bielski will join the UK leadership team and will be responsible for continuing to develop Maxus’s ‘Leading Change’ proposition.

Exclusive: In worst case scenarios, for every pound an advertiser spends programmatically on the Guardian only 30 pence actually goes to the publisher.

Guardian News & Media partners with iProspect to deliver a new data proposition – introducing premium publisher audience targeting to the programmatic marketplace.

Zenith’s Richard Shotton and Sophia McQueen reveal how run-of-the-mill products can be better enjoyed if we change the way we describe them

Hugh joins from Yahoo where he has worked since 2008 in a range of senior roles and is set to help continue TMG’s digital transformation.