JCDecaux has completed the synchronisation of four ‘visual display clusters’ on Oxford Street, where half a million people visit each day.
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Despite a slight moderation following the EU Referendum, the UK continues to be the largest advertising market in Western Europe.
The use of ‘dynamic ad insertion’ technology will mean viewers will see ads that correspond with the available data about them.
Fetch has appointed a new business development director, commercial director and UX lead.
New figures from the Association for Online Publishing reveal that 80% of publishers expect to expand current business activity through data monetisation, with an increasing amount embracing data-focused technologies.
Maxus’s current head of strategy and planning, Jen Smith, is to become the agency’s first ever global creative director.
Statistics around the number of women that head up UK media agencies are wrong, write Zenith’s Richard Shotton and Claire Linford. It’s time to tone down the optimism.
Mike Hughes has headed up the advertiser representative body for the last 10 years.
Rufus Olins, chief executive of the newspaper marketing body Newsworks, has resigned to take up a new role at the Co-operative Group in the autumn.
The final instalment of Alice in Medialand – is the boss really dead?
