The prize translates as a million quid’s worth of airtime on Channel 4 where Volvo’s ad campaign, which is focused on non-visible disability, will be broadcast.
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Experts from Mindshare UK, Bloomberg, MC&C, News UK, Exterion, Google, Posterscope, Jaywing and Transform give their thoughts on what the latest IPA Bellwether results mean for the media industry.
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