the7stars will take on Bauer Media’s planning and buying brief across all brands, starting with immediate effect.
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Under new copyright reforms proposed by the European Commission, European news publishers could be allowed to demand payment from the likes of Facebook and Google for using their content.
Following a strong month which played host to the EU Referendum and a number of sporting events, July was a quieter month for commercial TV channels.
Brexit has a strong impact on newsbrand readership for the July 2015 – June 2016 period – with mobile viewing a clear driver for growth.
The latest NRS PADD results for magazine brands prove that print is still very much in fashion – with the majority of titles managing to retain a loyal print audience.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media. Next week: the last instalment…
As the world celebrates 25 years of the World Wide Web, senior agency figures give their predictions on what the next quarter of a century might bring…
Just like a potlatch ceremony, advertising works when it appears to cost a fortune, writes Zenith’s Richard Shotton.
New research from TV marketing body Thinkbox shows that BBC TV viewing among 16-34 year olds declined by -18% between March and May, while overall BBC TV viewing was down -8%.
The absence of Brexit coverage and sporting events clearly had a negative impact on the quality market, with the Telegraph, Financial Times and Guardian recording the biggest circulation declines of all the daily titles.