ZenithOptimedia’s Richard Shotton explains the power of a contrarian approach in programmatic
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Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Tuesday night saw the return of Kay Mellor’s pregnancy drama In the Club (9pm) secure the prime time slot for BBC One, despite nearly an overdue wait of almost two years.
Managed to secure the weekend’s biggest audience before its competitors were even out of the gate
Manchester Airports Group (MAG) has appointed Primesight to handle its out-of-home ad contract over the next five years.
After a rather static February, March was a solid month for commercial terrestrial channels – all were up, with some substantially.
The year has started strongly for the ad and marketing-tech sectors, but will the upward trend continue? Results International’s Julie Langley assesses the latest M&A activity.
Hearst US’s Hayley Cochrane is to join the publisher’s UK team as head of digital sales.
The latest adspend figures may have set alarm bells ringing for UK newsbrands – but Warc analyst James McDonald says the longer-term picture is much less severe.
The third series of BBC Two’s thrilling Line of Duty (9pm) came to a typically dramatic close last night.