4C’s Volker Ballueder discusses how ad-syncing can enhance brand creative, the challenges it currently faces, and what we can expect the market to look like a year from now.
Showing 6601-54,411 of 54,411
More Industry News articles
Media agencies were never supposed to be data management or analytics businesses – should they even try? Media iQ’s Stewart Easterbrook discusses in this video interview.
In a genius example of meeting viewers’ needs and desires, last night saw commercial broadcaster ITV lock notorious rent-a-gob and indiscriminate shit-stirring Piers Morgan in a prison with dangerous female killers.
The European Commission has blocked Three’s proposed acquisition of O2, citing “strong concerns” that UK mobile customers would have had less choice and paid higher prices as a result of the takeover.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Coca-Cola, Vodafone and Sky are among some of the first brands to advertise on Primesight’s first ever digital 96-sheet roadside panels.
Speaking at a TechCrunch conference on Monday, Till Faida revealed Adblock Plus now has more than 50 million active users across the globe.
The Government has eased off its plans, but could instead force the broadcaster to pay a dividend to the Treasury, sell a minority stake, or introduce National Audit Office scrutiny of Channel 4’s accounts.
Interview: Fraud, bots and poor viewability rates mean around 60% of digital advertising budgets are being wasted, warns Niall Hogan, UK managing director of Integral Ad Science
Monday night saw the sixth series of punishing death show Game of Thrones continue on Sky Atlantic, with the third episode in the current run continuing to outpace each previous outing.