Speaking at Media Playground 2016, Sean Dromgoole, founder of GameVision, explains how VR could open up new opportunities for advertisers.
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Channel 4 is to launch the first ever interactive television ads through a broadcast player, it has been announced – with the ability to click-to-buy the products.
From print and advertising, to Facebook and YouTube, five teenagers took to the stage at this year’s Media Playground to reveal their media and tech habits.
From emerging tech and digital opportunities, to a new era of publisher collaboration, magazine media has much to look forward to, says Adam Bullock, co-founder of Contented.
Media Playground 2016: Smart packaging, a shelf that reorders products on your behalf and a new era of programmatic commerce. How should brands approach the Internet of Things?
Smith formerly sat on ISBA’s Executive Committee while commercial and operations director of Camelot. In grocery retail he has held marketing and management positions on the boards of Kwiksave and Somerfield.
MEC UK’s chief strategy officer has said that agencies are “appalling” at giving publishers enough time to put campaign proposals together.
Jan Gooding, who is also chair of the Publishers Audience Measurement Company, PAMCo, has now publicly called on digital players to be subjected to audits that match the scrutiny of traditional media.
The CEO of Time Inc UK has said that he is open to discussions about importing an ‘ROI-guaranteed’ initiative from the US which would see advertisers get their money back for campaigns that fail to deliver in print magazines.
Sponsored content: In the digital age, brands need to provide increasingly relevant and engaging experiences, writes LookLook’s Frances Spencer-Barton.