Publisher Hearst was a shining star in an otherwise poorly performing market, with three of its titles managing to record both period and yearly increases in circulation during the July to December period.
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As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.
The latest Consumer ABC results for the July – Dec period show that women’s weekly magazines are continuing to feel the strain, with all circulations down year-on-year and just four up compared with the first half of the year.
No doubt helped by fodder from Brexit and the US Election, Private Eye reported record sales during the July to December period.
Compared with other parts of the magazine market, men’s lifestyle is showing some buoyancy, with the majority of titles remaining fairly stable between July and December.
Mercedes-Benz, Waitrose and Marie Curie were all found to appear on hate-filled sites and alongside YouTube videos created by supporters of terrorist groups such as Islamic State.
Although a fair number of titles recorded moderate levels of growth, or showed they were on an even keel, a large proportion also witnessed some disappointing declines in circulation between July and December 2016.
Bauer’s TV Choice remains the king of the couch potatoes’ bible with a circulation of more than 1.2 million.
Marie Claire is using its beauty business – Fabled by Marie Claire – to bring new readers to the magazine during 2017.
In an average week, digital listening accounts for 474 million hours – with DAB holding a 73% share of digital listening hours, digital TV 11% and online 16%.