Leading women in advertising speak to Newsline about gender discrimination – and how things might be changing for the better
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Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
New figures from the IAB reveal that there has been no increase in the number of online UK adults using blockers in the last six months.
The summer of sport continued to dominate the ratings in July, with the football and tennis really pulling in the viewers.
Heather Dansie and Sophia Field spoke with young people to identify the emotional needs that were most compelling to them today. What they discovered has significant implications for the way brands target them through advertising.
We should reject the idea that a smart marketer must have studied marketing, writes Zenith’s Richard Shotton
Experts from Manning Gottlieb OMD, MediaCom and Carat react to the latest Consumer ABC figures.
The announcement comes following the news that the title had exceeded sales targets and will continue publishing on a weekly basis.
As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.
There were some hefty declines in the women’s lifestyle magazine market for the January to June period; however, Cosmopolitan managed to buck the trend and reported a stand-out yearly increase to its circulation.