ISBA, which represents 450 major brands, including Unilever, Coca-Cola and Santander, consulted with lawyers and media experts on issues advertisers felt had “undermined” trust between clients and agencies.
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The first major study from the new out-of-home marketing body Outsmart has today shown how the medium is driving a substantial +17% uplift in smartphone brand actions.
Growing political and public debate on equality has prompted the Advertising Standards Authority to launch an investigation into gender stereotyping in ads.
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The deal will allow advertisers to target audiences online and from taxi rooftops based on their location.
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The appointments come following chairman Jean-François Decaux’s decision to hand over his duties after three years directly running the business.