Following a beta launch in the US, advertisers will now be able to measure “Human and Viewable” and “Human, Viewable, and Audible” video ad impressions, helping to determine campaign effectiveness and weed out ‘bot’ views.
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The growing dominance of Facebook and Google is thought to be responsible for the decline.
Simon Brown, UKTV’s executive director of strategy, will be appointed to BARB’s board of directors, joining representatives from other UK broadcasters and trade bodies to govern the Joint Industry Currency.
The satellite TV market recorded a very healthy boost to revenues in December – up almost 20% to £183.5m.
Thinkbox is preparing to invade TV on Boxing Day with a new sci-fi-themed ad to show-off the power of the television (watch here).
Writing about media all day, every day, can take its toll – but together, one step at a time, we can make it right. Please.
Planet Earth II, Strictly and I’m A Celebrity dominated November’s TV viewing.
Chief executive Ashley Highfield said the disposal will help to put Johnston Press on “a stronger footing” and reduce net debt.
Following the news that the BBC and ITV are launching a new subscription-VOD service in the US, Carat’s Dan Calladine looks at what it will need to do to compete with the SVOD giants.
Nine of the 10 most popular online news sites recorded an increase in daily browsers in November – with the Telegraph and Independent both boosting traffic by more than a fifth.