Developed in partnership with Kantar Media, the move will allow advertisers, agencies and broadcasters to analyse viewing across smartphones, tablets and PCs for the first time.
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The initiative was launched to encourage brands and agencies to feature disability in their ad campaigns.
Khan said he was “extremely concerned” about some of the advertising that appears on the London underground and at bus stops – especially when it comes to the portrayal of women.
Peel Hunt’s Alex DeGroote says broadcasters must remain vigilant in an increasingly fragmented and competitive market as he forecasts a solid ad performance in H2 – but only if the UK votes to remain in the EU.
Charlotte Tilbury’s director of digital discusses the make-up brand’s ‘experimental’ digital strategy and why mood-targeting is going to open up doors for advertisers.
Beauty brand Charlotte Tilbury’s digital lead, Anna Bateson, said there has been a “loss of humanity” between brands and consumers, causing people to actively switch off from digital.
Futurist Tracey Follows says emotional data will eventually become much more important to marketers than behavioural data.
Kelly Williams, the MD of ITV’s commercial operations, says opening up Sky’s Adsmart for other broadcasters to use would be for “the good of TV advertising.”
To explain why TV endures so successfully, Newsline spoke with Ian Mecklenburgh, a strategy consultant and former director for Sky and Virgin Media.
More than three quarters (77%) of publishers’ or marketers’ content shared via mobile phones takes place via ‘dark social’ channels, according to new research from RadiumOne.