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Zenith’s Richard Shotton explains why the mere-exposure effect liberates brands to experiment

Over a third (36%) of UK business leaders have said the outcome of last Thursday’s EU vote will cause them to cut investment in their business, according to a reaction survey from the Institute of Directors.

The media industry has reacted largely with shock at the decision to leave the EU. Here Newsline presents views and adspend forecasts from around the industry.

“The resulting uncertainty, which will be considerable, will obviously slow decision-making and deter activity. This is not good news, to say the least,” says Sorrell as the London stock market plunges.

Q&A: Everyone is now a player – and Nicolas Pochez, MD UK and Ireland, Gameloft, explains how brands are capitalising

A new IPA report, written by Peter Field and launched during Cannes, shows that a “destructive trend” of short-term commitment and investment short-fall has enveloped the ad industry.

James, who was previously head of strategy, joins CEO Jon Sharpe and newly appointed chief creative officer Jonathan Burley on the agency’s executive management team.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

UK advertising is set to witness a 6.3% increase in spending this year, according to the latest forecasts from GroupM.

Clear Channel’s premium digital brand has unveiled its latest sites in Greater Manchester: Storm Mancunian Tower and Storm Trinity Way.