Global internet adspend will grow 13% to reach US$205bn this year, according to new forecasts from Zenith – with UK adspend set to surpass £17.5bn.
Showing 6671-54,974 of 54,974
More Industry News articles
Bitposter has announced partnerships with out-of-home moving media owners Metropolis Digital Outdoor, Verifone Media and Sherbet Media.
Case study: Behavioural science can make your advertising campaign fly, writes Jennie Roper, head of insight, Kinetic UK.
If you shovel your money into a mysterious machine without asking what on earth you’re actually doing, then the fault is really yours.
It is “palpably clear” that Google, Facebook and the wider industry is unable to regulate itself argues Chris Clarke, chief creative officer at DigitasLBi – but ISBA is having none of it.
The Connies brings together the established UK Connected Consumer Awards from Mediatel and the internationally based Connected TV Awards from Videonet.
From next month, ‘In Fact’ will “overtly call out” unverified and false news stories in an effort to help “people return to brands they really trust”.
Kick em while they’re down! Channel 4 has today unveiled new research that it says proves ads on YouTube and Facebook are more expensive and less impactful than on broadcaster video on demand.
MediaCom UK’s Karen Blackett, Mindshare’s Helen McRae, and Coty Inc.’s Sara Wolverson were all celebrated during a ceremony at The Orangery at Kensington Palace on Tuesday evening.