Human interaction, anticipation and music dating back to before the year 2000 are just a handful of the things that have been scientifically proven to help make TV advertising more effective and memorable.
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After three punishing instalments, last night saw ITV’s Davina McCall: Life at the Extreme (9pm) planted the former Big Brother presenter in another thrilling environment.
Slowdown in China, recession in Brazil and Russia, uncertainty over the EU and the ongoing migration crisis have not shaken advertisers with the forecasts hardly changing since the last was published in December 2015.
The amiable rural excitement of Countryfile (BBC One, 6:45pm) outshined Friday’s soaps and Saturday’s deluge of light entertainment.
“All of the brands in your fridge have been built on wastage,” said ITV’s group commercial director, as he lambasts targeted digital marketing and an overuse of data in advertising.
Sky Sports Mix, which will launch in the summer, will broadcast some of the biggest sporting events in the world and will be available at no extra cost to all subscribers.
Nokia launches its impressive 3D 360-degree camera in the UK and announces new post-production partnerships to advance the creation of VR experiences.
Thursday brought a fairly underwhelming TV line-up for the nation’s prime time viewers with a mixture of lightweight fare failing to secure significant audiences.
Exterion Media has beaten JCDecaux to win Transport for London’s (TfL) advertising network contract – estimated to be worth around £150m a year.
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