Channel 4 claims it is the first first broadcaster in Europe to develop a programmatic platform for agencies to buy VOD ads against its unique audience segmentation as part of a partnership with Freewheel.
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The picture postcard 1950s-set crime drama opened up with 5.2 million viewers at the start of October and features a tortured vicar and a Gruff Geordie cop called Geordie, his partner in bromance and crime-solving.
MailOnline has announced the appointment of Anne Shooter in a new role overseeing the platform’s native advertising.
A merger between the Newspaper Society and the Newspaper Publishers’ Association today sees the formation of a new “united voice” for the UK’s £6 billion national, regional and local news media sectors.
9pm last night brought the eighth and final episode of Downton Abbey’s (ITV) fifth series which saw the Crawleys up sticks and head for the smoky and hedonistic metropolis of London.
As Decipher launches its Wave 5 Mediabug research, Matt Walters, senior consultant, talks us through the competition in the electronic sell-through (EST) market.
On Thursday, John Lewis sent the world into a social media frenzy as it launched its much-anticipated 2014 ad starring a penguin called Monty – so what do our advertising gurus make of the retailer’s latest festive production?
Thursday night saw two ‘niche’ period dramas go head-to-head in a prime time confrontation, with both ITV and BBC Two offering up explosive series finales.
BBC Store is set to launch in March 2015 and will be headed up by former Virgin Media and BT executive, Jonathan Green.
Dentsu Aegis Network has reached an agreement with the principal shareholders of mobile agency Fetch to acquire an 80% stake in the company – with an option to take 100% at a later date.