Specific Media and Nielsen have launched a new ‘targeting solution’ that enables advertisers to isolate audiences based on their FMCG shopping preferences across all connected devices.
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Tuesday evening saw James Nesbitt’s anguished face return to TV screens with the début of BBC One’s challenging new drama The Missing (9pm), cementing a solid evening for the broadcaster.
Available on Freetime for £3.99 a month, ‘Hopster’ will offer “popular shows in a fun, safe and visually engaging environment.”
adam&eveDDB takes the prize for the Foster’s “Good Call” campaign which helped the struggling Heineken-owned brand return to market leadership – generating £32 of revenue per £1 spent on advertising.
Data released today by the Advertising Association/Warc shows UK advertising spend grew at its fastest rate for three years in Q2 2014, with growth of 8.5% year on year (YoY) reaching £4,515 billion.
Monday evening brought a deluge of soapy froth and gritty thrillers to the nation’s TV screens, with the prime time festivities kicking off with a (relatively) quiet trip to the peaceful Yorkshire village of Emmerdale at 7pm.
Amazon’s entry into the dongle market will see it offer content from services including Netflix, Prime Instant Video, Hulu, Spotify and Pandora for $39.
Adobe and Nielsen have announced a new partnership that is expected to deliver the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps.
Strictly Come Dancing (6:30pm) proved yet again that Saturday audiences crave light and frothy action over convoluted reality drama.
Following MediaTel’s Automated Trading Debate, Lindsey Clay, CEO of Thinkbox, cements her views on the idea that TV advertising could, like other media, go programmatic.