Channel 4 has signed Dentsu Aegis Network as the first agency group to buy advertising programmatically on its soon-to-launch digital TV service, All 4, which replaces 4oD this year.
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Spearheaded by the Guardian, the alliance will allow brands to collectively access global audiences via new and emerging programmatic technology.
Controversial fashion retailer American Apparel has landed itself in hot water again for the “inappropriate sexualisation” of an underage-looking model on its website.
ZenithOptimedia’s Richard Shotton explains why brands would do well to focus less on demographic targeting and more on specific life events.
Tuesday night brought the launch of a new ensemble drama on BBC One, with Ordinary Lies promising to be a hard-hitting tale dealing with the self-made trials and tribulations of those put-upon working class Northern types.
Apple looks set to expand its portfolio of products with the launch of an online television service, according to reports.
Leeds’ new local TV station has come under fire from Ofcom after breaching broadcasting rules during its debut show.
Four ex-Screen Digest employees have launched a new research firm in the hope of “disrupting” the traditional media and technology research sector with big data analytics.
Since its initial $2 million investment in August 2013, Sky has used the platform to broaden distribution of services such as Sky News and NOW TV to its growing digital audience.
The start of a fresh new week of TV brought an end to ITV’s latest crime drama, as credibility-stretching Arthur and George’s (9pm) time on our screens wrapped up after a swift three-week run.