Liz Landy, Ipsos’ global head of audience measurement, will leave the company at the end of February, The Media Leader has learned.
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The actions that the industry takes now will have big repercussions further down the line and, if you do nothing, don’t expect a happy ending.
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A head of TV understands the advantages of each type of “TV” and can help advertisers navigate this time of convergence.
The TV audience measurement body has chosen BVA BDRC to carry out a study to help shape the future of CFlight.
The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
Amid a confusing variety of metrics to measure video, encounters help us understand a customer’s holistic media experience that is based on receptivity.
What do senior industry professionals really think of what they heard from the politicians and what will likely happen next?
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The measurement company announced the global roll-out of Nielsen One in October 2023.