The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
More Measurement articles
Amid a confusing variety of metrics to measure video, encounters help us understand a customer’s holistic media experience that is based on receptivity.
What do senior industry professionals really think of what they heard from the politicians and what will likely happen next?
| Maria Iu
The measurement company announced the global roll-out of Nielsen One in October 2023.
Brands need ways to forge close connections with audiences without cookies, so let’s not overlook the common denominators that unite people.
The latest buoyant UK adspend figures show some strange trends that could have a profound influence on the future of advertising.
SOV no longer represents the majority of a brand’s communication focus. Drawing conclusions from it can be highly misleading.
Marketing effectiveness best practice needs an evidence-based approach that uses a variety of measurement techniques, not relying on spurious digital metrics.
Authenticated data is highly appealing to advertisers, so publishers need to be more transparent about the value exchange with users.
The year ahead, according to Wavemaker UK CEO Kelly Parker, is going to feature more “noisy” conversation around AI and clients worried about being left behind amid advances in tech and measurement.