A head of TV understands the advantages of each type of “TV” and can help advertisers navigate this time of convergence.
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The TV audience measurement body has chosen BVA BDRC to carry out a study to help shape the future of CFlight.
The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
Amid a confusing variety of metrics to measure video, encounters help us understand a customer’s holistic media experience that is based on receptivity.
What do senior industry professionals really think of what they heard from the politicians and what will likely happen next?
The measurement company announced the global roll-out of Nielsen One in October 2023.
Brands need ways to forge close connections with audiences without cookies, so let’s not overlook the common denominators that unite people.
The latest buoyant UK adspend figures show some strange trends that could have a profound influence on the future of advertising.
SOV no longer represents the majority of a brand’s communication focus. Drawing conclusions from it can be highly misleading.
Marketing effectiveness best practice needs an evidence-based approach that uses a variety of measurement techniques, not relying on spurious digital metrics.
