The new deal means ITV will no longer broadcast any highlights, forcing the competitions off of terrestrial TV entirely. To compensate, BT said it will enhance its social media coverage to reach new audiences.
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At Newsworks’ Shift 2017 professor Patrick Barwise helped lead a strong case for evidence-based marketing decisions. Can it change the way advertisers view newsbrands?
The total craziness of Trump and the growing uncertainties surrounding Brexit could actually add up to the biggest boost traditional media has enjoyed in recent times, writes Raymond Snoddy.
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New research from MC&C looking at marketers’ attitudes towards risk and the impacts of Brexit has revealed that only 17% believe leaving the EU will be of benefit to the UK economy.
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Kollman, who was most recently global head of insights at SABMiller, where she oversaw a team of 140, will play a key external-facing role working with Kantar’s global clients.
The partnership will provide buyers with an additional front-end interface which JCDecaux says will enable it to to deliver automation at scale.
Mercedes-Benz, Waitrose and Marie Curie were all found to appear on hate-filled sites and alongside YouTube videos created by supporters of terrorist groups such as Islamic State.