More Media Business articles

While we need to integrate how we measure and plan activity across media, we must be careful not to apply overly broad solutions, writes Ozone’s chief revenue officer. (Partner content)

The second annual Future 100 Club is now open for nominations.

Exclusive: ViewersLogic, the consumer data platform, has inked a deal to integrate its single-source data panel with Ebiquity’s media investment analysis platform.

Magners has partnered with Good-Loop to create an ad campaign whose revenue will directly fund efforts to support the UK’s struggling bee population.

Threads has a number of things going against it. Not least because social media has become a surprisingly slow-to-evolve medium with myriad regulatory issues, writes ISBA’s former director of media.

The premium web’s future depends on it being defined, measurable and available in industry measurement tools, warns the CEO of Ozone. (Partner content)

Carlsberg, the brewing giant which spends over half a billion pounds on advertising and media annually, has appointed Dentsu’s iProspect as its new global media agency of record. 

Opinion: You absolutely can do this wonderful, crazy job, run a house, socialise and still feel a strand of sanity at the end of it, says career coach and former media sales executive Stefanie Daniels in a new column for The Media Leader.

While younger generations may be increasingly more difficult to reach through traditional advertising, pensioners are revealed to be the most hostile of all as more media spend migrates online.

Ofcom has confirmed that the Advertising Standards Authority will act as a “co-regulator” for new rules on advertising less healthy food and drink products in the UK.