More Media Business articles

100% Media 0% Nonsense: Cannes Lions remains an essential tentpole in the ad industry calendar. But it can’t cover up the many cracks that need fixing, writes the editor.

It’s déjà vu all over again — the Open Web Programmatic market is as impenetrable as ever.

Interview: Sir Martin Sorrell is certain Cannes Lions still matters, but will be attended by fewer clients and even more tech companies during this challenging year for advertising.

In brief: All supporters of the industry’s climate action initiative Ad Net Zero supporters are now required to publicly declare a “science-based net zero target”.

Senior content manager Sam Tidmarsh unveils the vision behind the 2023 edition. If Media 2.0 is defined by the emergence of the Internet and digital technologies, what defines the next era?

This year’s Champions League Final was again broadcast freely on YouTube. Total viewing was down, but what we’re learning through innovation is expanding all the time, writes the CEO of Barb Audiences.

Advertisers will be able to block publishers who do not meet a brand’s sustainability targets from their digital ad campaigns, using tools launched by purpose-led platform Good-Loop.

Good-Loop’s head of investment and sustainable media makes the case for how brands can cut carbon emissions from ad campaigns without affecting cost or performance.

It is only through the power of experience that we really understand and develop the true craft of media planning, writes OMD UK’s head of planning.

Tesco Media and Insight Platform has launched a media partnership in which FMCG brands can use Clubcard data to deliver personalised ads on Pinterest.