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Analysis: The publisher is seeking to aggressively expand into podcasting and short- and long-form video.

Both the 60/40 and 95/5 rules appear to share a family resemblance, but they couldn’t be more different. Marketers and media planners should engage with both rather than choose either one as ‘better’.

We need a collective effort to reduce advertising’s contribution to the climate crisis, writes Ozone’s chief strategy officer. (Partner content)

The streaming giant’s ads plan membership has doubled, it said, albeit from an admittedly small base.

Our industry has been distracted by measuring  things in media that don’t actually matter, writes VCCP Media’s head of digital.

The Future of Media, The Media Leader’s flagship conference with Adwanted Events, will host multiple insightful sessions based on seven distinct themes happening across three stages over two days.

Both publishers and advertisers can work together to break old habits and find a new collaborative approach across the premium web, writes Ozone’s chief operating officer. (Partner content)

The number of Internet users claiming to watch little or no linear TV on a typical day grew 22% in the two years to Q1 2023.

In our workplaces we have normalised crisis culture, where any given request is urgent. It’s time to rewrite the rules and recognise that always being busy is rarely the path to effective, happy careers.

While we need to integrate how we measure and plan activity across media, we must be careful not to apply overly broad solutions, writes Ozone’s chief revenue officer. (Partner content)