More Media Business articles

The most effective modern brand campaigns are powered by two things: clever use of technology and a powerful expression of personality.

The Adwanted Media Research Awards 2024 will open for entries on Monday 4 September 2023, so now is the time to start thinking about which categories you could enter.

Omar Oakes and Ella Sagar prove their dedication to B2B podcasting by missing the England v Nigeria World Cup penalty shootout to record this episode with their analysis on the industry’s biggest stories.

TikTok is not simply a substitute of viewers’ attention from traditional media formats. The rise in demand for ‘snackable’ content presents a much bigger cultural shift, writes the editor.

Sky Media has begun offering advertiser clients a new way to target its viewers: find out what they’ve been avidly searching for online and match them to specific advertiser categories.

Strategy Leaders: Retailers, it’s time to connect with your customers, become more personal, embrace sustainability, and infuse creativity into your brand, writes Havas Media UK’s head of strategy.

The pandemic is well and truly over when it comes to impacting the UK’s media habits, as both broadcast TV viewing and streaming subscriptions have reversed after the Covid lockdown boom of 2020 and 2021.

The Mirror has officially launched themirror.com, its dedicated site for the left-of-centre newsbrand’s nascent US operation.

Streaming sports presents a lucrative opportunity for direct-to-consumer services, but they must overcome challenges like ad experience and brand safety to achieve the highest CPMs.

Andrew Malkinson’s 17-year imprisonment for a rape he didn’t commit highlights the importance of investigative journalism and the need for reform in the UK justice system.