Omnicom Media Group has begun measuring media owners on their environmental, social and governance practices so its advertiser clients can better understand the ESG impact of their adspend decisions.
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Give and receive feedback early and often to build trust, improve relationships, and drive growth. Don’t be afraid to have ‘a chat’ – it’s how we learn and ‘crack on.’
The Media Leader Jobs: Body doubling can help creative professionals overcome the negative effects of procrastination and build accountability.
Analysis: Today’s announcement, that Sky will trial self-service access for Sky content on ITV’s VOD ad platform, opens an important new chapter in UK TV’s collaboration story.
Route data points to a solid case for extending the time people have to cross the road, with implications for both safety and out-of-home advertising.
100% Media 0% Nonsense: GB News is right to complain about abuse against is commercial chief and advertisers should remember why media neutrality matters. But its silence over the Dan Wootton allegations is surprising, writes the editor.
Google’s EMEA president Matt Brittin speaks to Omar Oakes about its approach to AI and how it’s being discussed with advertisers, publishers and media agencies.
The Responsible Marketing Agency’s founder Hannah Mirza has appointed a trio of key lieutenants to her new ethically-minded agency, including her ex-MediaCom partner Liam Brennan.
The UK Government’s Online Advertising Programme is taking a targeted approach to tackling key areas of risk and has formalised industry collaboration via a new task force, signalling a positive step for the industry, writes the IAB UK’s head of policy and regulatory affairs.
Saturation and economic factors are limiting investment and increase competition. TV buyers must consider additional audience research and varied channel mixes, writes VCCP Media’s AV director.
