More Media Business articles

Learn from history: resisting innovation invites obsolescence and eventual ridicule, writes Croud UK’s MD.

100% Media 0% Nonsense: The cultural moment for microblogging has passed and Twitter’s model was doubtful before Elon Musk came along. Threads, the Meta copycat, needs to innovate as well leverage Instagram’s scale, writes the editor.

The world’s football governing body Fifa has appointed Sky Media as its exclusive sales house for its nascent streaming platform Fifa+ in the UK and Europe.

ITV’s new data-measuring service enables advertisers to assess the effectiveness of their regional campaigns. Its significance is potentially greater than meets the eye, writes The Grove Media’s MD.

The industry’s scramble to enter the current attention economy is pointless, unless we start focussing on positive attention, writes the MD of Invibes Advertising.

Exclusive: UK media veterans Marco Bertozzi and Rachel Forde have joined forces to launch TheZoo.london, a “collective” that aims to democratise the advertising and media consultancy business.

Jobs: The most creative ideas aren’t going to come when people work productively in front of their monitors at home.

We’ve just celebrated one hundred years of Wacl, but women in media’s journey has only just begun, writes its former president and Electric Glue CEO.

Pride Month reminds us of the progress LGBTIQ+ has made in media and marketing. But brands are increasingly regarded as fair play in a battle to control the narrative of what is decent, warns Jan Gooding.

Having technological access involves a certain level of privilege. Although it’s still new, we may already be in danger of never realising an inclusive metaverse, writes Mindshare’s paid social account director.