More Media Business articles

Most advertisers seem to think their brand needs its own bespoke experience on a platform like Roblox. But they are missing out on a huge, untapped opportunity with the tools already available. 

Barb CEO: Not only do we intend to measure and report fit-for-TV content, but also content that adheres — at a minimum — to industry-accepted levels of brand safety.

Analysis: After a sluggish start, streaming giants Netflix and Disney+ appear to have found limited success with cheaper, ad-funded tiers and subscription hikes.

ChatGPT may not make journalists obsolete, but its generation of inaccurate or false information should make any news outlet nervous.

Meta needs a different message—and perhaps even a different narrator—to better communicate its potential.

In brief: Revenue from TV and movies watched on internet devices such as smart TVs and mobile devices is forecast to reach $45bn in Western Europe by 2028, up two-thirds (67%) from the $27bn recorded last year.

There is still a long way to go to achieve true gender equality — especially when it comes to women’s health.

All the exciting stuff happens in much smaller windows of time. The same applies to sustainability: having a single message all year round won’t work.

Strategy Leaders: Media habits between old and young may be diverging, but the same planning mistakes are at risk of repeating themselves. 

Deeper questions around diversity and mental health will inform the updated version of the All-In Census in 2023 as the industry’s trade bodies aim to help advertising and media companies improve staff retention, writes the editor.