Please acknowledge where progress is being made and don’t ignore the initiatives that are changing the digital ecosystem for the better, writes the IAB’s chief digital officer.
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A trio of media and advertising leaders joined The Media Leader editor Omar Oakes to discuss the state of marketing and key themes from The Future of Brands.
The team ethic in media and advertising companies needs to be “rekindled” as hybrid working develops beyond the pandemic, the industry’s All In Summit heard during a panel with media leaders from GroupM and Channel 4.
“There is still plenty of SVOD growth left”, global TV trends analysts have suggested amid forecasts that global subscriptions will increase by 400 million by 2028.
In brief: WBD UK & Ire and Sky are expanding their ad sales partnership by adding kids’ channels Cartoon Network, Boomerang and Cartoonito to the Sky Media portfolio.
ITV’s CEO Carolyn McCall has urged the UK Government to urgently pass the proposed Media Bill as it is “fundamental” to its future as a public-service broadcaster.
Serious media investment and thinking is going into AI for all sorts of use cases. The tech is not particularly new but, critically, our culture is, writes the editor.
In brief: NBC Universal CEO Jeff Shell has left the company after admitting to an inappropriate relationship with a colleague, parent company Comcast said.
A decline in Netflix customer satisfaction has led to a surge in churn for the streaming giant amid a post-Christmas cull in the UK of video-on-demand services.
In brief: The Lego Group has created a brand tie-up with Picturehouse Cinema’s Kids’ Club to promote its UK Lego City campaign.