BARB CEO Justin Sampson discusses what’s next for the UK TV measurement company as independent audience data for Netflix and Disney+ becomes available for the first time.
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In brief: Reprise, the IPG Mediabrands performance media agency, has launched a Leeds-based apprenticeship programme.
It’s hard to see how Twitter succeeds with Elon Musk at the helm. And yet this takeover is an opportunity to reset advertisers’ relationship with social media, writes the editor.
Effectiveness data collected quickly during a crisis can soon become obsolete when the markets are volatile to change.
Our understanding of attention can be transformed and improved when describing the concept in other languages.
It matters who owns TikTok, especially as more young people use it for news. But if we’re worried about governments’ influence on media owners, look no further than the state of several UK newsbrands.
In brief: Ebiquity has expanded Nick Pugh’s MD role to combine his existing UK & Ireland remit with Continental Europe.
By providing more flexible-working solutions, the media and advertising sector could avoid an otherwise inevitable rush of skilled women leaving our industry forever.
Marketers will need to be able to adapt to the uncertain economic climate when looking at media budgets for 2023, according to a panel at The Future of Media.
100% Media 0% Nonsense: We expect some tough conversations ahead as we champion three important issues in 2023 to bring about a better media industry.