More Media Business articles

Radio has been named Europe’s most trusted medium again in new research by the European Commission.

In his first regular monthly column for The Media Leader, Omnicom’s Phil Rowley argues why there is more to predictions than being right.

In brief: NABS’ 2022 pitch training programme Fast Forward has raised £50,000 for the industry charity after crowning six rising stars overall winners. 

TikTok is now gearing up in a big way to attract small businesses to its growing roster of advertisers. But there are various hurdles it will need to overcome.

The Future of Media: Advertisers need a ‘change of mindset’ when it comes to targeting the gaming audience.

So you want to be a media leader? Senior industry figures with experience at Snap, Zenith, MailOnline and mSIX reveal what got them where they are today.

Chris Taylor and his ‘Under the Duvet’ co-host Harriet Rose stressed the importance of being authentic when connecting with both audiences and brands.

Thirty million people now watch YouTube on a TV in the UK each month, according to findings revealed by the Google-owned video giant.

In brief: Fox Corp and News Corp previously split in 2013 and both companies have since maintained they are better off as separate entities. 

The campaign aims to raise awareness of half a million vulnerable people in the UK who must continue shielding from Covid-19 and can’t lead normal lives.