Media buyers and advertisers seem more emboldened to finally ask the right questions over data as tech giants struggle and agencies find their voices, writes the editor.
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The Scaniverse prefers accuracy over fantasy.
We’ve moved from ‘quiet quitting’ to ‘quiet promoting’. But how can you tell if this has happened to you?
The UK’s major outdoor media owners have entered into a landmark deal to create a centralised system for tracking and verifying all DOOH advertising.
It’s easy to get carried away by the popularity of streaming platforms but they are no match for our domestic broadcasters in appealing to UK audiences.
Measuring attention is now big business in media, but it’s unlocking some worrying data for content creators, advertisers and wider society, writes the editor.
It is paramount that the industry collectively introduces a commitment to verify green credentials independently.
In brief: Media, marketing and tech company Brave Bison has acquired Social Chain, the social media marketing agency founded by celebrity entrepreneur Steven Bartlett.
Connected TV fraudsters have turned their focus to digital audio scams, with more than $20m of advertisers’ revenue stolen.
In brief: Dee Ford is leaving Bauer Media Audio UK as group managing director.