More Media Business articles

In brief: GroupM has officially merged Essence and Mediacom in the UK, making it the country’s largest regional agency network.

In brief: Ozone has created a new commercial position to lead its trading operations, publisher operations and marketplace operations teams.

World Media Group members discuss their priorities for 2023.

But how do you actually identify areas for incremental gains in your performance media and act upon them?

Jamie Barnard, former Unilever in-house lawyer and CEO of privacy and data governance platform Compliant, joins Omar Oakes.

Sometimes it’s the small incremental changes, rather than the big steps, which contribute most to success. But how does this work in practice?

JCDecaux’s co-CEO in the UK, Dallas Wiles, tells Omar Oakes why the outdoor media company thinks 2023 will the year of the public screen.

Patrick Béhar, chief business officer UK & Ireland, Sky, outlined the company’s plans to introduce a 4K camera into Sky Glass TVs, enabling Sky to gather more data to further enhance its targeted advertising.

The brand’s excellent Christmas campaign got me wondering what three words my friends in media would use to describe the state of play as we leave 2022 behind.

In brief: Clear Channel has now installed 100 Living Roof bus shelters in cities across the nation, the outdoor media company has announced.