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In brief: Yahoo has announced an outdoor integration with DAX, Global’s digital advertising exchange.

Budgets for research and experimentation in emerging platforms might now face the chop, warns Omnicom Media Group’s chief market analyst.

The World Out of Home Organization has created a Global Sustainability Task Force with the aim of sharing advice for making outdoor media more sustainable.

Outdoor advertising specialist CP Media has acquired bus and tram advertising business Adverta Transport Advertising.

In brief: UKTV has appointed Tim Bertioli as director of media services, a role with responsibility for delivering the strategy of the broadcaster’s channel operations.

Ad load, new planning methods, and addressable media will be ones to watch next year, writes the7stars’ head of analytics.

Strategy Leaders: The relationship between reach and business results has eroded dramatically. We’ve found ‘Right Reach’ is a better predictor of success in a fragmented media system, says Zenith’s strategy chief.

Over 100 advertisers and all the major holding companies have bought ads on Disney+ as the streaming service prepared to launch a cheaper tier with advertising in the US tomorrow.

While it might not have the glitz of other channels, retail media is where the money is going

Partner content: This month’s Bloomberg Media insight demonstrates that the largest effort needs to be made with Gen Z.